Published in Journal of Retailing and Consumer Services
•Negative remark reduces the client's use of persuasion knowledge.•Negative remark enhances the perception of the salesclerk's trustworthiness.•Salesperson trustworthiness mediated the effect of the remarks on behavioral intentions.•Product price moderates the effect of the remarks on salesclerk's trustworthiness.
Los escritores del Siglo de Oro, entre ellos Lope de Vega y el magistral Cervantes, buscaron una sombra protectora como fórmula para ascender socialmente y obtener beneficios económicos. La dinámica del mecenazgo literario del siglo XVII involucró, en general, a los escritores en las luchas políticas. A pesar de la falta de pruebas concluyentes, Ce...
The encounter that took place between Mercury and Argos is one of the images employed in emblems to allude to flattery and to the evils that the sweet sounds of adulation and false praise could cause. In the next pages we will study the relevance that this topic acquired in the Early Modern period and how this particular image was transmitted, and ...
