Research on workplace bullying has largely focused on individual and organizational factors that place individuals in a vulnerable position. Although theorists have highlighted social aspects of workplace bullying and its antecedents, the role of individuals’ social relations with other members of their organization has rarely been examined empiric...
Syfte: Syftet med studien är att få ökad förståelse för hur marknadsorientering bidrar till innovation i utvecklandet av produkter i företag inom modebranschen. Metod: Studien använde en kvalitativ metod eftersom syftet var att få ökad förståelse. För att samla in empiriska data genomfördes tio semi-strukturerade intervjuer. Intervjuerna utfördes p...
This study provides information about customers opinions and attitudes towards influencers and influencer marketing and what driving forces persuades them to a purchase through this marketing form. Our research explore how social media marketing works and in what way customers perceive that it affects them. Also, we compare traditional marketing to...
As voice assistants and voice-controlled devices continue to gain traction, companies worldwide are exploring the potentials that voice-controlled systems can offer - an ability to connect with users, drive customer attraction, gain market share, and build valuable relationships with market segments. Voice systems shift the interactions from human-...
Trender som globalisering och digitalisering har gjort det möjligt för organisationer att sammankoppla specialister globalt utspridda. Detta för att samarbeta mot ett gemensamt mål med hjälp av information-och kommunikationsteknologi. Organisationer med denna struktur kallas för virtuella organisationer. Filmbranschen har lång erfarenhet av att job...
In recent years, the video game industry has rapidly grown into the largest grossing entertainment industry in the world, surpassing both the film- and music industries. However, many of the popular games today are free to play and does not require any subscription, yet they still generate high amounts of revenue each year, partly due to the offeri...
The purpose of this article is to develop an understanding of business incubation along its temporal dimensions from a value creation perspective. We explore the temporal dimensions of business incubation by conducting a case study of six Swedish incubators with 43 semi-structured interviews of entrepreneurs and incubator coaches and managers. We s...
Forward-looking firms are increasingly viewing markets as malleable and plastic systems that can be influenced. Hence, they are engaging in market-shaping to proactively augment existing business opportunities or to create new ones. One of the recurring themes in the emerging market-shaping literature is the importance of value propositions. Conseq...
