This article aims to analyze the strategies used by political parties on Instagram during the election campaign of November 10, 2019, in terms of their content and media resources in a political-spectacle environment. A total of 655 publications were analyzed, coming from state and autonomous Catalan parties, through content analysis with quantitat...
This article analyzes the presence of the characteristics of post-modern campaigns in the elections for Bogotá and Medellín mayors in 2019, and what lessons can be learned from these experiences. The successful campaigns of Claudia López and Daniel Quintero can be considered relevant cases to explain the transformations that political-electoral com...
Abstract This research, through the course of electoral reforms, especially that of 2014, analyzes the changes in media regulation. It focuses primarily on the advertisements transmitted in election campaigns. The results of the analysis reveal that, in the case of electoral campaigns, no matter who is disqualified, nor the consequences there of, t...
This paper presents the results of an investigative exercise whose main objective was to characterize the discourse strategies utilized in the political advertising campaigns for the mayoralty of Bogotá in 2007. The said phenomenon is approached from Critical Discourse Analysis and Social Semiotics. Additionally, proposals originating from advertis...
