Tato bakalářská práce se zaměřuje na analýzu marketingového mixu drogistického řetězce. Cílem práce je na základě analýzy jednotlivých prvků marketingového maloobchodního mixu zjistit současný stav uplatňování prvků marketingového mixu v dané prodejně a navrhnout doporučení pro zlepšení vybraných prvků. Podkladem pro doporučené návrhy jsou výsledky...
Published in The Lancet regional health. Western Pacific
Pharmacists have been at the frontline of the COVID-19 response in Indonesia, providing medicines, advice, and referral services often in areas with limited healthcare access. This study aimed to explore their knowledge, attitudes, and practices during the pandemic, so that we can be better prepared for future emergencies. A cross-sectional online ...
Published in Pharmacy practice
The Good Pharmacy Practice (GPP) standards in Thailand have been legally implemented for all drugstores since 2014. However, customer satisfaction has not been studied. This research aimed to explore the satisfaction of the customers with the facilities and services received from drugstores under the GPP standards and examine the impact of satisfac...
Le trafic de médicaments contrefaits est une pratique qui se développe dans les villes gabonaises. De nature illicite, elle trouve son fondement dans les différentes crises économiques que le Gabon a subies depuis une trentaine d’années. Les facteurs qui concourent à son développement sont la porosité des frontières et la faiblesse des sanctions pé...
Introduction: The Good Pharmacy Practice (GPP) standards in Thailand have been legally implemented for all drugstores since 2014. However, customer satisfaction has not been studied. This research aimed to explore the satisfaction of the customers with the facilities and services received from drugstores under the GPP standards and examine the impa...
Published in Health marketing quarterly
Chain drug stores have increased their health care role through expanded pharmacy services and retail health clinics. They also are major food retailers. This creates a tension between health promotion and sales of unhealthy foods and beverages to pharmacy customers. This article explores opportunities to improve the nutritional quality of foods so...
Tématem této diplomové práce je návrh věrnostního programu pro prodejnu s drogistickým zbožím. Hlavním cílem práce je navrhnout věrnostní program pro všechny zákazníky společnosti Rossmann, který by vedl k jejich spokojenosti a věrnosti. Pro sběr dat byla využita metoda kvantitativní, konkrétně pozorování a elektronické dotazování. Data byla roztří...
One of the bases of a course in pharmacy is chemistry, and a range of content is included in the menu of the discipline. However, often it is difficult to comply with all the contents. It is important, therefore, identification of content which are essential before the existing time constraints in some cases. In this context, the objective of this ...
In this paper, the sale of medicinal plants was described in the urban city of Buenos Aires, Argentina. Semi-structured interviews were conducted with pharmacists and herb store owners about different characteristics of retail. Likewise, different types of retailers were compared, and the phytomedicine degree of acceptance was consulted. The percen...
La revue de la littérature montre que les interventions en éducation thérapeutique (ETP) permettent d'accroître l'observance, de diminuer l'iatrogénie et d'améliorer la qualité de vie des patients atteints de maladies chroniques. En psychiatrie l'offre en ETP est particulièrement réduite (seulement 2% des programmes). Or chez les patients atteints ...
