Published in Scientific Reports
Action is invigorated in the presence of reward-predicting stimuli and inhibited in the presence of punishment-predicting stimuli. Although valuable as a heuristic, this Pavlovian bias can also lead to maladaptive behaviour and is implicated in addiction. Here we explore whether Pavlovian bias can be overcome through training. Across five experimen...
Published in Scientific Reports
Previous work has shown bidirectional crosstalk between Working Memory (WM) and perception such that the contents of WM can alter concurrent percepts and vice versa. Here, we examine WM-perception interactions in a new task setting. Participants judged the proportion of colored dots in a stream of visual displays while concurrently holding location...
Published in Scientific Reports
In situations where the left and right brain sides receive conflicting information that leads to incompatible response options, the brain requires efficient problem-solving mechanisms. This problem is particularly significant in lateralized brains, in which the hemispheres differ in encoding strategies or attention focus and hence, consider differe...
Published in Scientific Reports
The learning rate is a key parameter in reinforcement learning that determines the extent to which novel information (outcome) is incorporated in guiding subsequent actions. Numerous studies have reported that the magnitude of the learning rate in human reinforcement learning is biased depending on the sign of the reward prediction error. However, ...
Published in Scientific Reports
In the context of the current COVID-19 pandemic, households throughout the world have to cope with negative shocks. Previous research has shown that negative shocks impair cognitive function and change risk, time and social preferences. In this study, we analyze the results of a longitudinal multi-country survey conducted in Italy (N = 1652), Spain...
Published in Scientific Reports
A repeated presentation of an item facilitates its subsequent detection or identification, a phenomenon of priming. Priming may involve different types of memory and attention and affects neural activity in various brain regions. Here we instructed participants to report on the orientation of repeatedly presented Necker cubes with high (HA) and low...
Published in Scientific Reports
The present study aims to investigate functional involvement of brain areas in consumers’ evaluation of brand extension that refers to the use of well-established brand for launching new offerings. During functional magnetic resonance imaging (fMRI) scanning, participants viewed a beverage brand name followed by an extension goods name selected fro...
Published in Scientific Reports
Growing evidence suggests that behavioral variability plays a critical role in how humans manage the tradeoff between exploration and exploitation. In these decisions a little variability can help us to overcome the desire to exploit known rewards by encouraging us to randomly explore something else. Here we investigate how such ‘random exploration...
Published in Scientific Reports
Though real-world decisions are often made in the shadow of economic uncertainties, work problems, relationship troubles, existential angst, etc., the neural processes involved in this common experience remain poorly understood. Here, we randomly assigned participants (N = 97) to either a poignant experience of forecasted economic anxiety or a no-a...
Published in Scientific Reports
Smartphones and other modern technologies have introduced multiple new forms of distraction that color the modern driving experience. While many smartphone functions aim to improve driving by providing the driver with real-time navigation and traffic updates, others, such as texting, are not compatible with driving and are often the cause of accide...
