Advertising is under constant change in order to adapt to the public’s taste and necessities. In the last few years, there is a certain trend towards the use of emotions and ethical questioning as an advertising tool. This is called emotional marketing. Today’s consumer seeks to feel identified to be connected to the brands. It’s the case of the Ch...
Published in IOP Conference Series: Earth and Environmental Science
The role of CSR in social empowerment will sustain self-supporting of the community and increase social welfare. Objectives of the study were to find out the roles of CSR on the Women Farmer Groups (KWT) empowerment in Kampung Salak, to know the Women Farmer Groups (KWT) empowerment in Kampung Salak, and formulate the strategy of Women Farmer Group...
Due to the changing role of the private sector in the Dutch land development process, real estate developers are increasingly involved in realising the interests of the direct surroundings of their redevelopment projects. To incorporate the seemingly unprofitable space-use in their project, developers increasingly opt for mixed-use real estate. The...
Présentation des principes d’application d’une nouvelle matrice afin de réaliser un diagnostic rapide des 7 grandes responsabilités qui incombent à une entreprise pour évoluer dans l’ère de l’anthropocène [1]. Cette matrice se met en oeuvre dans le cadre d’une stratégie marketing de l’entreprise sur le court, moyen et long terme. Il s’agit d’une ma...
Récemment, l’attention s’est concentrée plus sur l’importance du volet social et sa contribution au développement des entreprises, notamment sur leurs aspects économiques et financiers, où les parties concernées voient que la responsabilité sociale est d’une importance particulière qui améliorera la rentabilité et la profitabilité de leurs entrepri...
Published in Visegrad Journal on Bioeconomy and Sustainable Development
Environmental protection is a very important segment of our lives. If we do not pay enough attention to it there will be serious problems in the near future. The goal of this study was to present current practices and approaches to environmental aspects of Corporate Social Responsibility (CSR) in the case of some Hungarian small and medium-sized en...
BACKGROUND: The provision of commercialised gambling products and services has changed radically in recent decades. Gambling is now provided in many places by multi-national corporations, with important implications for public health and policymaking. The United Kingdom is one of the most liberalised gambling markets globally, however there are few...
Published in International journal of health policy and management
Lacy-Nichols and Williams provide important new insights into the ongoing contest over policy space and consumer behavior. I attempt to situate these insights in relation to government mandates and governance norms and situate these norms and mandates in the prevailing economic order. This approach is necessary to understand how corporate practices...
Although franchise chains are increasingly committed to environmental, social, and societal transitions, only a few researchers have focused on Corporate Social Responsibility (CSR) in the specific case of franchising. The aim of our paper is to discuss the specificities and challenges of CSR in franchising, explore how franchisors report on their ...
Published in NIM Marketing Intelligence Review
