Design as a product care enabler: Increasing consumers’ motivation to care more of their products
Strategic Product Design
Design for customer engagement in the transition to a circular economy: A case study in Senseo coffee machines
Integrated Product Design
Nudge: A relevant communication tool adapted for agile innovation
Fast Fashion : To explore Generation Y's attitude toward fast fashion; a Swedish consumer perspective
Background: Fast fashion is a rather new business strategy and is defined to be affordable and fashionable apparel that is directly copied from catwalks. The concept was initially introduced by Amancio Ortega’s well-known store, called Zara which mostly targets Generation Y consumers. Due to globalization and progress in technology it mak...
Nudge: A relevant communication tool adapted for agile innovation
Nudge: A relevant communication tool adapted for agile innovation
Nudge: A relevant communication tool adapted for agile innovation
Comfort me : A qualitative study on the behaviour of Generation Y when purchasing the high-involvement product everyday ...
Background: It is an essential clothing piece for women, which is proven to enhance the consumers’ perception of themselves, namely a woman everyday bra. There seems to be a lack in recent research on women lingerie especially within the Generation Y. The complex purchase decision for the high-involvement product everyday bra in combination with th...
Nudge: A relevant communication tool adapted for agile innovation
Reaching Generation Z : A qualitative study examining marketing communication channels for targeting Generation Z to est...
Brand awareness and its establishment among consumers has been a central theme in previous research on marketing as it is proven to indirectly induce purchase. It is thus seen as crucial for marketers to establish brand awareness. However, a research gap is apparent in regard to creating brand awareness among Generation Z. More specifically, this s...
