Consumer driven sustainable supply networks
Design as a product care enabler: Increasing consumers’ motivation to care more of their products
The relevance of persuasion for product care. Aiming at increasing users’ interest in sustainable consumption, different lines of research and initiatives ranging from frameworks for design to community-based approaches, have presented routes to support a transition from a linear economy to a circular economy. These models intend to extend the perf...
Design for customer engagement in the transition to a circular economy: A case study in Senseo coffee machines
This report is a graduation thesis for the master Integrated Product Design at the Delft University of Technology. Carried out in collaboration with Philips Design in the Netherlands. The project is about how to engage consumers in the transition from a linear towards a circular economy in which we make more efficient use of materials and resources...
Nudge: A relevant communication tool adapted for agile innovation
Fast Fashion : To explore Generation Y's attitude toward fast fashion; a Swedish consumer perspective
Background: Fast fashion is a rather new business strategy and is defined to be affordable and fashionable apparel that is directly copied from catwalks. The concept was initially introduced by Amancio Ortega’s well-known store, called Zara which mostly targets Generation Y consumers. Due to globalization and progress in technology it mak...
Nudge: A relevant communication tool adapted for agile innovation
Nudge: A relevant communication tool adapted for agile innovation
Nudge: A relevant communication tool adapted for agile innovation
Comfort me : A qualitative study on the behaviour of Generation Y when purchasing the high-involvement product everyday ...
Background: It is an essential clothing piece for women, which is proven to enhance the consumers’ perception of themselves, namely a woman everyday bra. There seems to be a lack in recent research on women lingerie especially within the Generation Y. The complex purchase decision for the high-involvement product everyday bra in combination with th...
Nudge: A relevant communication tool adapted for agile innovation
