En este artículo se realiza una prospectiva a diez años sobre la evolución de las revistas científicas de Comunicación en España; en concreto, abordando los retos a los que se enfrentarán para garantizar su sostenibilidad económica y las medidas que adoptarán en este sentido respecto a sus fuentes de financiación, su organización interna y las cara...
This text pretends to critically think about the dynamic relationship between communication and culture in the Latin American urban setting. The author highlights the need for a Latin American vision of communicative studies that value the perspective of the South-South dialogue. Communication journal presents to its readers the text by the Italian...
Many brands make use of emotional advertising to address their target audience. This method has become an efficient way to conquer the minds of consumers in the face of the current information saturation, but also because it allows them to show situations from everyday life with which people can identify and thus establish a deeper relationship.Thi...
The Faculty of Social Communication pays homage to Antonio Pasquali for his recent death by publishing the article “The city as a communicating artifact”. This presentation was part of the monographic number “Communication and the city” (Comunicación UPB 18, of the year 1995), carried out in the company of the Mayor’s Office of Medellín and Unesco....
We try to demonstrate that to understand Communication as a transdisciplinary space does not resolve its epistemological status. The praise of the trans is typical of our times as postmodern and attached to the mix of genders. This is the base for the pretens of being “transdisciplinar” that is usually ascribed to Communication research. Such ascri...
Jean Baudrillard es una referencia clásica de las reflexiones sobre los media. Sin embargo, no hay estudios recientes acerca de su influencia en la literatura contemporánea en comunicación. El presente artículo investiga el legado de la obra de Baudrillard en el área de estudios en comunicación mediante una revisión sistematizada de la literatura e...
In this paper we present a proposal for defining «the new conversation» which is recorded by the popular messenger application WhatsApp, and it transforms the classic structures of the dialogue. We label it as ‘hyperconversation’ and attach the features of accessible, complex, spontaneous, extensible, interactive and multi-code to it through an ana...
Social media have established a new way of communicating and understanding social relationships. At the same time, there are downsides, especially, their use of algorithms that have been built and developed under their umbrella and their potential to alter public opinion. This paper tries to analyse the YouTube recommendation system from the perspe...
Advertising is under constant change in order to adapt to the public’s taste and necessities. In the last few years, there is a certain trend towards the use of emotions and ethical questioning as an advertising tool. This is called emotional marketing. Today’s consumer seeks to feel identified to be connected to the brands. It’s the case of the Ch...
Disinformation and fake news are phenomena prior to the birth of social media, but with their consolidation they have become more visible and numerous, especially due to the ease of their creation and dissemination. Journalism has a fundamental mission as a shield against this problem and as a creator of truthful news and content, but for this it n...
