This study explores operationalizing UX practices in agile software development teams to integrate accessibility in B2B software products. We conducted a qualitative case study, collecting data through a user-centered approach with interviews, a workshop, prototyping, and user testing. Our findings highlight that the sporadic involvement of UX prof...
This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. ...
Background: Robotic lawnmowers are autonomous outdoor mobile robots designed to mow the lawn autonomously. The robotic lawnmower market is rapidly growing and constantly developing. However, adopting robotic lawnmowers on golf courses has been relatively slow due to concerns about game interference, job displacement, and hesitations towards new tec...
One of the biggest challenges start-ups encounter is establishing themselves within the market. A widely recognized contributing factor to increasing chances of outrunning competition, is the implementation of a branding strategy with the purpose of creating a strong brand identity. Whether investing in developing a brand identity is profitable, de...
Background: The business-to-business (B2B) industry stands for a significant portion of the environmental issue, yet the customer is still having price, quality, and service as major determinants for the choice of suppliers. The difficulty on how to evaluate environmental factors is hence increasingly demanding. One common and simple way for busine...
As a result of the aging and growing population in Europe, the demand for healthcare services continues to rise. It is therefore important to streamline the healthcare sector to manage the growing demand. One way to do this is by implementing digital-health solutions. By either developing digital services and applications in-house or outsourcing th...
This thesis project was conducted at Sandvik and builds on a previous project, also conducted at Sandvik by the same authors, during the autumn of 2019. The work is part of a newly established ambidextrous development team that is split into an innovation branch and an execution branch, with the goal to become a digital factory. A part of this thes...
Business dynamics have generally been driven by the ability to create and provide value to customers. Value has evolved over time having meanings from merely price to something that actually creates a competitive advantage. Nevertheless, with the fast change in market conditions, it has become relevant to understand value, how it is originated, how...
Business-to-business customer loyalty management is an essential and long-standing theme in business research and practice. Loyal clients are of great importance within Software-as-a-Service (SaaS), as the business model relies strongly on long-term business relationships, e.g. due to subscription models. Nevertheless, to the best of our knowledge,...
Affärsrelationer har kommit att bli allt viktigare för företag de senaste åren, speciellt de som har som mål att bilda relationer med ett företag som kund. Affärsrelationen kan påverka många beståndsdelar inom parternas verksamhet. Frågan som studien undersöker är om och i så fall på vilket sätt affärsrelationer influerar företags prissättningsstra...
