Search NIM Marketing... as journal on MyScienceWork's publications...

Challenges of Marketing Automation: Linking MarTech & SalesTech

Skiera, Bernd

Published in NIM Marketing Intelligence Review

Metaverse Marketing

Hennig-Thurau, Thorsten Ognibeni, Björn

Published in NIM Marketing Intelligence Review

Building a Revenue Engine – Scaling Up Sales Automation

Storbacka, Emma Storbacka, Kaj

Published in NIM Marketing Intelligence Review

Hybrid Marketing Is Here to Stay: Preparing the Marketing Operation Environment

Lark, Andy Bonfrer, André

Published in NIM Marketing Intelligence Review

Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs

Puntoni, Stefano Reczek, Rebecca Walker Giesler, Markus Botti, Simona

Published in NIM Marketing Intelligence Review

The Robot and I: The Rise of Hybrid ServiceTeams

Wirtz, Jochen Paluch, Stefanie Kunz, Werner

Published in NIM Marketing Intelligence Review

The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making

Hesel, Nina Buder, Fabian Unfried, Matthias

Published in NIM Marketing Intelligence Review

Editorial

Skiera, Bernd

Published in NIM Marketing Intelligence Review

No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation

Joubert, Alison M. Gonzalez-Arcos, Claudia Scaraboto, Daiane Sandberg, Jorgen Guesalaga, Rodrigo

Published in NIM Marketing Intelligence Review

Good Intentions – Thoughtless Buying Decisions: Understanding and Breaking Barriers to Ethical Consumption

Reczek, Rebecca Walker Irwin, Julie Zane, Danny

Published in NIM Marketing Intelligence Review