Manuel Joaquim de Sousa Pereira. Concluiu o Doutoramento em ciencias da comunicação (2014) Mestrado em ciências da comunicação (2008) pela Universidade de Santiago de Compostela e Mestrado em marketing e comunicação estratégica(2004) e Licenciatura em Relações Públicas (1998) pela Universidade Fernando Pessoa. É Professor no Instituto Politécnico de Viana do Castelo tendo sido Professor Auxiliar na Universidade Portucalense Infante Dom Henrique. Publicou 14 artigos em revistas especializadas. Possui 7 capítulo(s) de livros e 5 livro(s). Organizou 10 evento(s). Participou em 114 evento(s). Orientou 2 dissertação(ões) de mestrado. Orientou 16 trabalho(s) de conclusão de curso de licenciatura/bacharelato. Atua na(s) área(s) de Ciências Sociais com ênfase em Outras Ciências Sociais. Nas suas atividades profissionais interagiu com 20 colaborador(es) em coautorias de trabalhos científicos. No seu currículo Ciência Vitae os termos mais frequentes na contextualização da produção científica, tecnológica e artístico-cultural são: Comunicação estratégica; Efciência comunicacional; Gestão de talentos; Estratégia organizacional; Comunicação pessoal; Interatividade comunicacional; Dinâmica aprendente; Congresso Internacional IBERCOM; Eficiência comunicacional; gestão de talentos; estratégia organizacional; Communicational efficiency; Talent management; Organizational innovation; Liderança pessoal; Efciência empresarial; Gestão da comunicação; Eficiência empresarial; patrocínio; intenção de compra; Oakley; eventos desportivos; comportamento do consumidor; sponsorship; buy intention; sporting events; consumer behavior; .
Manuel Pereira
Assistant Professor
Summary
Published articles Show More
REDEFINING CONSUMER ENGAGEMENT: THE IMPACT OF AI AND MACHINE LEARNING ON MARKETING STRATEGIES IN TOURISM AND HOSPITALITY...
...Published in GeoJournal of Tourism and Geosites
The Influence of Social Networks on the Purchasing Behavior of Wine Consumers in Portugal
Published in European Conference on Social Media
The Impact of Covid-19 on Consumer Behavior in the Food VS Clothing Sectors
Published in International Conference on Tourism Research
Other publications Show More
Digital Influencers’ Attributes and Perceived Characterizations and Their Impact on Purchase Intentions
Research into the role of digital influencers in marketing strategies is a rapidly developing area that has attracted the interest of researchers and organizations. In recent years, organizations have become increasingly interested in using digital influencers to promote their brands and disseminate advertising messages with a high impact on their ...
Emotions and Their Impact on Employee Happiness and Satisfaction in Organizational Performance
The objective of this study is to contextualize and understand the different emotions felt by employees, as well as their involvement and performance in the context of small and medium-sized Portuguese companies. An online questionnaire was developed, with a total of 227 participants; 210 were validated and 17 were excluded due to missing answers. ...
What if Employees Brought Their Life to Work? The Relation of Life Satisfaction and Work Engagement
Previous research on work engagement has sought to understand the drivers, as well as the consequences, of engaging people at work. The drivers of engagement have been found mainly within the work domain. However, working life is not detached from personal life, which has been demonstrated by research on work-life balance. The goal of this research...