PhD. student at UNAM, with research interests in marketing, data science and SMEs.
Bachelor in Advertising and Master in Marketing. Experience as a university professor and in the area of marketing at the university level.
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ITAN ALAIN URIARTE LOPEZ
Student a UNAM
Disciplines:
Communication
Computer Science
Economics
Mexico
https://www.mysciencework.com/profile/itan.alain.uriarte.lopez
Summary
Experience
University Professor 2020 - 2021
Universidad Cuauhtémoc (Puebla MX)
Subjects in Marketing, International Commerce, Accounting, Administration and Graphic Design.
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Asignaturas de las Licenciaturas de Mercadotecnia, Comercio Internacional, Contaduría, Administración y Diseño Gráfico.
University Professor 2020 - 2021
Instituto Tecnológico Universitario Empresarial - ITUE (San Andrés Cholula MX)
Undergraduate course: Event Design, Advertising and Broadcasting
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Asignatura nivel licenciatura: Diseño, Publicidad y Difusión de Eventos
Education
PhD in Management Sciences Since 2021
Universidad Nacional Autonoma de México (Ciudad de México MX)
PhD in Management Sciences
Line of Research: Marketing
Thesis: KDD in marketing management and its role in crisis management in Mexican SMEs
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Doctorado en Ciencias de la Administración
Línea de Investigación: Mercadotecnia
Tesis: KDD en la gestión de mercadotecnia y su papel en la gestión de crisis en PyMES
Master's Degree in Management and Marketing 2017 - 2019
Universidad Popular Autonoma del Estado de Puebla (Puebla MX)
Master's Degree in Management and Marketing
Thesis: Brand attributes that parents look for in order to enroll their children in a baccalaureate.
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Maestría en Dirección y Mercadotecnia
Tesis: Atributos de la marca que los padres de familia buscan para inscribir a sus hijos a un bachillerato.
Bachelor's Degree in Advertising Design and Production 2013 - 2016
Universidad Popular Autonoma del Estado de Puebla (Puebla MX)
Bachelor's Degree in Advertising Design and Production
Bachelor's Degree in Advertising Design and Production 2013 - 2016
Universidad Popular Autonoma del Estado de Puebla (Puebla MX)
Bachelor's Degree in Advertising Design and Production
Thesis: Design of a work manual for the university advertising agency.
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Licenciatura en Diseño y Producción Publicitaria
Tesis: Diseño de un manual de trabajo para la agencia de publicidad universitaria
Awards
Academic Award "Cruz Forjada" 2016
Award granted by UPAEP for obtaining one of the highest averages in a semester.
2nd Place in the Electoral Essay Contest of the Puebla State Electoral Tribunal. 2012
With the essay: "The Things of Democratic Life".
