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How do we process prices? Electrophysiological evidence of componential analysis
Published in British Journal of Psychology
The aim of this study was to evaluate if the processing of prices (e.g., 8 euro) involves separate analysis of the digit (8) and the monetary category (euro). Event‐related potentials (ERPs) were recorded when participants performed a price comparison task in which a pair of prices was presented and they selected the one with higher monetary value....
The processing of price comparison is not holistic but componential.
Published in Psychological research
In three experiments, we evaluate whether the processing of prices is holistic or componential. When participants receive two prices and they select the higher price, distance effects are found when the distances between the two prices are defined holistically but not when they are defined in terms of digits (Experiment 1). This result suggests tha...
