Aaron Hugh Braun is the CEO of Willow Creek Capital Management, a privately owned hedge fund sponsor that finances the public equity markets across the United States. He founded Willow Creek Capital Management, a California-based S-Corp in 1994. Aaron Hugh Braun has been the sole shareholder of WCCM and all related entities, at all times since inception. He remains involved in all higher-level strategic decisions affecting the investment management businesses of the Willow Creek Capital Management.
A look at the history of the financial markets shows that the origin of the hedge fund idea lies exactly in this strategy. Alfred Winslow Jones - who is considered the "father of hedge funds" - has already applied it in 1949. In this method, by far the most common in the world by now, hedge fund managers like Aaron Hugh Braun take advantage of inefficiencies and misperceptions on the stock markets. The manager is "long" when he has bought a stock and keeps it in his portfolio - he is "short" when he bets on a stock for falling prices. A short position arises, for example, when a stock was sold short.
Aaron Hugh Braun graduated from the University of California at Berkeley in 1982. He began investing in the mid-1970’s while he was still a student. After graduating he started working in the investment management arena, first in Silicon Valley (1982-84), and then as a “sell side” analyst at Robertson, Colman & Stephens (1984-87). Aaron Hugh Braun was next employed by Hambrecht & Quist Equity Management from 1989 to 1992, where he was responsible for launching two funds. From 1992 to 1995, he provided independent research to a number of hedge funds.