Departamento de Psicología Experimental, Facultad de Psicología, Mind, Brain and Behavior Research Center (CIMCYC, Spain), Universidad de Granada, Campus de Cartuja, s/n, 18071, Granada, Spain.

The processing of price comparison is not holistic but componential.

Published in Psychological research

In three experiments, we evaluate whether the processing of prices is holistic or componential. When participants receive two prices and they select the higher price, distance effects are found when the distances between the two prices are defined holistically but not when they are defined in terms of digits (Experiment 1). This result suggests tha...